Privacy
notice

Who we are

Fathom Wheel Refinishing Ltd is an alloy wheel refurbishment business registered in England and Wales, company number 12004488, at Unit 12, Kestrel Court, Airport Industrial Estate, Portsmouth, PO3 5RB. For the purposes of UK data protection law we are the data controller for the information described here.

There is no separate data protection officer. The two directors handle it between them, and you can reach either at quotes@fathomwheels.co.uk or on 023 9296 0148.

What we collect

Almost all of it comes from you, through the form on this site, by phone, or by text and email.

• Your name, phone number and email address.
• The address where the wheels will be collected from or the work carried out, which for mobile repair is usually a home or workplace.
• The vehicle make, model and wheel size, and in many cases the registration.
• Photographs and videos of the wheels you send us, and photographs we take of work in progress and completed.
• Job and invoice records, including which wheels were done and what was found. Card payments are handled by our payment provider and we do not store card numbers.
• Basic technical information from this website, covered under cookies below.

Photographs of your car

This is the part worth reading twice, because it is the one most specific to what we do.

We photograph wheels before and after every job. Those images stay in the job record as evidence of condition, which protects both of us if what a wheel looked like on arrival is ever in question.

Where an image might appear on our website or social media, we ask you first, and registration plates are blurred or cropped out before anything is published. Saying no has no effect on the work, the price or the warranty, and you can ask us to take an image down afterwards.

Photographs you send us of your own vehicle are used to quote and to plan the job. They are not passed to anyone outside the business except a parts supplier where a photograph is genuinely needed to identify a wheel.

Why we are allowed to

Data protection law requires a lawful basis for each use. Ours are:

• Performing a contract — quoting, booking, collecting, carrying out the work and invoicing. Without an address and wheel details we cannot do the job at all.
• Legal obligation — keeping invoices and accounting records for the period HMRC requires.
• Legitimate interests — keeping a record of work done and its condition on arrival so we can honour the warranty and resolve any dispute, and asking you for a review afterwards.
• Consent — marketing messages, and publishing a photograph of your vehicle. Both can be withdrawn at any point.

Who we share it with

We do not sell personal information and we do not pass it to anyone for their own marketing.

• Suppliers receive wheel details, and occasionally a photograph, where needed to identify a part or a paint code.
• Our customer management platform stores enquiries, bookings and messages on our behalf as a processor, under contract.
• Our accountant and payment provider receive what is needed to invoice and take payment.
• Regulators, insurers or a court where we are obliged to disclose something.

Some providers process data outside the UK. Where that happens it is covered by the safeguards UK data protection law requires, such as an adequacy decision or standard contractual clauses.

How long we keep it

• Quotes that never became a job — two years, then deleted, photographs included.
• Job records and job photographs — for as long as the warranty could be called on, plus a year.
• Invoices and accounting records — six full financial years, because HMRC requires it.
• Marketing contacts — until you unsubscribe, and removed after three years of no engagement.
• Published images — removed from our site and social accounts on request, though we cannot recall copies others have already saved or shared.

Your rights

You can ask us to show you what we hold, correct it, delete it, restrict what we do with it, or send it to you in a portable format. You can object to processing we do on the basis of legitimate interests, and you can withdraw consent for marketing or for a published photograph at any time.

Email us and we will respond within one month. There is no charge. We may ask you to confirm who you are first, usually the address the work was done at and the vehicle.

Some of it we cannot delete on request. An invoice HMRC requires us to keep stays until its retention period is up, and we will tell you if that applies.

Cookies

This site sets no advertising or tracking cookies of its own. Fonts are served from the site itself rather than a third party, so no request leaves for an external font host when you load a page.

Where a quote form, chat widget or review feed is embedded, that provider may set cookies necessary for it to work, and its own notice governs those. If analytics are added later this section will say so, and a cookie banner will appear before anything non-essential is set.

Complaining

If you are unhappy with how we have handled your information, tell us first. Most of it is a misunderstanding and gets sorted the same week.

If that does not resolve it, you can complain to the Information Commissioner’s Office at ico.org.uk or on 0303 123 1113. You do not have to come to us first, but we would rather you did.