
What white worm is, and why it spreads
That cloudy bloom creeping in from the rim edge is corrosion under the lacquer.
Read it
It makes the wheels look brilliant in ten minutes, which is exactly why people keep buying it. It is also quietly removing the thing protecting them.
This is the most common avoidable damage we see, and it is almost always done in good faith by somebody who looks after their car carefully.
Strongly acidic cleaners dissolve brake dust chemically, which is why they work so fast and so visibly. The problem is that they do not distinguish between brake dust and the lacquer underneath it.
Each use takes a little more off the coating. It is invisible for a long time, because the wheel looks cleaner every time. Then the finish starts to dull, then it starts to lift at the edges.
The short version
It works by dissolving things. Your lacquer is one of the things.
The colour-change cleaners are not all acidic, and many are perfectly safe. Read the bottle rather than the marketing.
A pH-neutral wheel cleaner and a soft brush. It takes slightly longer and it does not strip anything. On a well-maintained wheel the difference in result is negligible.
The other thing that matters more than the product is frequency. Brake dust is mildly corrosive itself, so washing the wheels regularly with something gentle beats occasional heroics with something aggressive.
Lacquer that has been thinned cannot be thickened again, and once it starts lifting the only real fix is stripping the wheel back and refinishing it.
Catching it at the dull-but-intact stage is much cheaper than catching it at the lifting stage. If you are not sure which you are looking at, send a photograph and we will tell you honestly — including if the answer is to leave it alone and change your cleaner.

That cloudy bloom creeping in from the rim edge is corrosion under the lacquer.
Read it

Nearly always, and the exceptions are specific enough to be worth knowing.
Read it

Three things that turn a price range into an actual figure.
Read it
Ask us before you spend anything. It costs nothing and quite often the answer is to do nothing.